the first anti personalization campaign
that bursts recommendation bubbles.
img-scroll (SCROLL TO DISCOVER)
(DO YOU REALLY FEEL FREE TO MAKE YOUR OWN CULTURAL CHOICES?)
TODAY RECOMMENDATION ALGORITHMS CONTROL 80% OF WHAT YOU READ, WHAT YOU LISTEN TO, WHAT YOU WATCH.
IT CREATES A CULTURAL BUBBLE IN WHICH NOTHING SURPRISES US ANYMORE AND FROM WHICH IT IS HARD TO ESCAPE.
(THIS IS WHY FNAC, DEFENDER OF CULTURAL FREEDOM IN FRANCE SINCE 1954, LAUNCHED THE FIRST ANTI PERSONALIZATIONM CAMPAIGN THAT BURSTS RECOMMENDATION BUBBLES.)
FNAC RECOMMENDS THE OPPOSITE OF WHAT MATHEMATICS FORMULAS WOULD HAVE RECOMMENDED:
(BOOKS)
(CD)
(MOVIES)

THAT OUR CUSTOMERS ARE LESS LIKELY TO ENJOY.
(THE ALGORITHM SAYS THAT
ACCORDING TO YOUR PROFILE
YOU SHOULD NOT LIKE THIS
BUT FNAC BELIEVES CULTURE
SHOULD BE CURIOUS AND FREE.
)